About Honda Siel Cars India Ltd. (HSCI)
HSCI was established in December 1995, with Honda Motor Co., (Japan) and Siel
Ltd. (India) as the key promoters. Honda’s models are strongly associated with
advanced design and technology, apart from its established qualities of
durability, reliability and fuel-efficiency.
Honda Siel Cars’ state-of-the-art manufacturing unit was set up in 1997 at
Greater Noida, U.P. and currently has a capacity of 50,000 cars annually. The
company is planning to raise its capacity to 100,000 cars per annum by the end
of 2007.
HSCI has recently launched the all-new, third generation CR-V and new Accord in
its portfolio. The all-new Honda CR-V comes in 2 variants- 6 speed manual
transmission system and 5-speed automatic transmission system with Grade Logic
Control for smooth and effortless performance.
Honda’s most successful global model, the eighth generation Civic was launched
in July 2006 and has already become segment leader within a short span of time.
The Honda City ZX, the largest selling sedan in India, is today recognized as
one of the most successful car brands in India. To ensure consumer’s safety,
Honda has recently added new features like Airbags and ABS in the VTEC version
of the car.
In 2006, three of Honda’s four cars in the Indian market – City, Accord and
CR-V, have ranked first in the TNS Total Customers Satisfaction Award.
Corporate awards of HSCI in 2006 includes: ‘Indian Car of the Year’ (Honda
Civic) by automobile media, ‘Manufacturer of the Year’ by CNBC TV–18 Autocar,
‘SUV of the Year’ (Honda CR-V) by NDTV Profit Car India & Bike India, ‘SUV
of the Year’ (Honda CR-V) by Overdrive, ‘Best Driver’s Car’ award by CNBC TV-18
Autocar Auto Awards, ‘Car of the Year’ (Honda Civic) by CNBC TV-18 Autocar Auto
Awards 2007, Jury Award for Civic in BS Motoring Awards and ‘Car of the Year’
(Honda Civic) by NDTV Profit Car India & Bike India Awards 2007, Viewers’
Choice’ award by NDTV, CNBC and Aaj Tak, TNS Total Customer Satisfaction Study
– 2006 (Accord, CR-V & City), ‘NDTV CNB-AAA PR & Communications Team of
the Year’.
The company operates under the stringent standards of ISO 9001 for quality
management and ISO 14001 for environment management.
Sales and Distribution Network
Honda Siel Cars India has a strong sales and distribution network spread across
the country. The network includes
84 facilities in 52 cities.
Having established itself as a leading brand in the metros, the company is now
focusing on increasing its presence in tier-II towns and cities and plans to
increase its dealership network to more than 100 by the end of 2008-09 fiscal
year.
The company is targeting 100 dealer outlets across India by 2009, as per their
expansion strategy which is based on the '1 dealer per 1000 cars' formula.
Sales Performance
HSCI, registered an all-time high sales of 61,327 units in the financial year
2006-07. This translates to a phenomenal growth of 43.5% over the last fiscal
year where the company sold a total of 42,727 units.
HSCI also closed the financial year on an upbeat note with record sales in
March 2007. The company sold 8,489 units in the month- an increase of 38.7%
over March 2006 where it sold 6,120 units.
We hope that this growth will continue in the current fiscal as well.